WHY IS QUALITY CONTENT SO IMPORTANT?
Sandra Winterfield, Inspired by Zeen, professional SEO & Marketer, USA, January 2018
What Quality Content means and why is quality content so important?
Why quality content is so important
It will affect your ranking on Google.
Fresh and relevant content that focuses on your audience and includes the appropriate keywords and includes backlinks to credible websites will rank well in Google search results. It is important to focus on these key aspects when crafting your content.
• It converts visitors into customers
We live in the Inbound marketing world. Times, when you could attract Google and visitors with tons of irrelevant content, are far behind.
Content Marketing is strategic marketing and business process which focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.
• It markets itself.
But what counts as quality content?
Hobby pages or those offering information that affects a person’s health, happiness or wealth also should be expert level.
By adding the author’s credentials, or if the writer interviews experts on the topics and inputs their qualifications, the content will also more likely be viewed as ‘Expert’.
Authority builds on employing expert writers, but it’s also bolstered by community or forum discussions around your topic and the quality of the conversations. Detailed reviews and real-life experiences are also kinds of authoritative pages.
Trust is earned when the above criteria are met but also relies on detailed About Us, Contact Us, Terms and Conditions and Privacy information pages as well as security certificates for financial transactions.
Trust is further fostered by citing or referencing credible and relevant sources and, when linking, ensuring those sources are also trustworthy.
Including the names and bio links of authors and contributors will also contribute to earning trust.
By being transparent when users sign up for services, purchase goods or download papers, websites can also maintain a good level of trust.
Need quality content?
Contact us right away to get your brand found by millions of users in your target market.