Why video is the best marketing channel in Saudi Arabia

Fastcompany reports that Saudi Arabia is home to the most avid YouTube viewers, boasting 'the biggest user of YouTube per capita in the world'.One of the reasons touted is the Kingdom's strict control over television programming, leaving the population hungry for video content.Also, with half the population under the age of 35, regular television programming was of little interest to millennials.Fastcompany says while the Saudi government monitors social media outlets such as Twitter and Facebook, they do not yet censor or limit YouTube content originating in the...

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