OUR ZEEN

MOST POPULAR TYPES OF CONTENT MIDDLE EASTERN STARTUPS ARE USING



Earlier this year we surveyed members of Dubai’s thriving start-up and entrepreneurial community to find out how they are using content marketing strategies to aid customer engagement, and what their biggest challenges are.In terms of content marketing as an aspect of an overall digital marketing strategy, it was encouraging to note that over 60% of entrepreneurs were looking to spend up to 25% of their digital marketing budget on content marketing.Read: Results from the 2016 Middle East Content Marketing SurveyLast year's digital marketing survey showed only 31% expected to...

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7 ESSENTIAL PRINCIPLES OF CONTENT MARKETING



Many people still struggle to come to terms with the concept of content marketing (while others take it it straight away), so let's first define exactly what it is, and what counts as content.Ian Lurie, CEO of Portent puts it best: "Content isn't 'stuff we write to rank higher' or 'infographics' or 'long-form articles.' Content is anything that communicates a message to the audience. Anything.Emails, Tweets, sales material, product information, user comments, blogs - are all examples of this 'anything'.Content marketing, on the other hand, is the action of taking that content...

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OUR PICK OF THE 3 TOP SPEAKERS AT BRIGTONSEO



As SEO and digital marketing conferences go, each year we are more spoilt for choice than the previous. To stay ahead of this ever-changing game you need to be where the action is, and what worked last year is likely to be old hat by now.One of the hottest tickets on this circuit this year is BrightonSEO, a conference that has grown by leaps and bounds since its first gathering in a pub in the seaside town in Britain just a couple of years ago.Speakers with interesting insights at BrightonSEO in SeptemberPhil Nottingham - Video Strategist at WistiaVideo remains one of the...

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