OUR ZEEN

5 TIPS FOR A MULTILINGUAL CONTENT STRATEGY



Adopting a multilingual content strategy is the only way to access a global market. If you speak to people in their mother tongue, your chances of converting them to customers increase significantly.In a Gallup study for the European Commission, 42% of Internet users in Europe users admitted they never purchase products or services in any language but their own.The Common Sense Advisory reported that we need 12 languages to communicate with 80% of the global online audience; and 21 languages if we want to achieve 90% of the potential audience.Five quick tips for creating a...

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CONTENT MARKETING NEWS JUNE 2016



What's happening in the world of SEO and content marketing right now that could make a difference to how you do your business.Google tests Internet speed in search resultWe all test our own upload and download connection speeds at home, work or on the go from time to time, but now Google is testing a tool that will check Internet speeds directly in your search results.Once a firm fixture, the search giant will check your Internet speed for you, right in the search results, effectively doing away with other companies offering the same.Moz’s Dr Pete Meyers was the first to...

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THE TRUE COST OF QUALITY CONTENT



One of the biggest reasons content marketing strategies fail is because businesses are reluctant to invest in quality content. The main reasons for this are a lack of resources and a lack of budget. Another, quite common reason is marketers' lack of instinct for good content, or simply misunderstanding the importance of quality content. They're often more excited about signing up for social media accounts and getting an app than they are about considering how they are going to populate those digital platforms, and whether users will enjoy or share the content.The result is that the...

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WHY IS QUALITY CONTENT SO IMPORTANT?



When it comes to pleasing Google and attracting an audience, content is still king. But do marketers really understand what type of content is the king of them all?According to Google Search Guidelines, released on December 17 2015 and updated in April 2016, pages that rank the highest in SERPs include those with high quality main content that shows: a high level of expertise, authoritativeness, and trustworthiness. Aka E.A.T, it’s Google’s new short and sweet name for what high-quality pages need.Why quality content is so important• It will affect your ranking on Google. As...

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WHAT IS BRAND STORYTELLING?



Every brand has a story to tell and the sharing nature of the Internet is showing us that that story is the key to connecting a brand with its customers.Unlike a product or a service, a brand is something intangible. We personify brands, defining them using words like beautiful, honest, passionate, consistent, etc.Every successful brand has at least one characteristic that people can relate to – and that’s where the story starts.Everyone has probably seen a funny or cute cat video at some point in their lives. However, when Friskies – a cat food manufacturing brand – decided...

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NEWS ROUNDUP MAY 2016



GOOGLE'S SEARCH QUALITY EVALUATOR GUIDELINES: Earlier this year Google released it's Search Quality Evaluator Guidelines  (after it was leaked over the Internet), providing info on what they view as quality and what kind of pages will rank well on SERPs. They include page quality rating guidelines, understanding mobile user needs, a needs-met rating guideline and instructions for using the evaluation platform. They also focus on the importance of building trust and reputation in websites, which is not new, but confirms it's still top priority. UBM PLC BUYS THE...

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HOW TO AVOID WORKFLOW BOTTLENECKS



Defining content creation workflow and tweaking it for perfection is a never-ending struggle for any content publisher.Most brand managers tasked with publishing are left scratching their heads when choosing between software options or, as is in the case of digital publishing, scaling a very steep learning curve to come to grips with production management tools or title-managing firmware.For brands that have just woken up to the power of content marketing, the whole context of publishing online may still be too new to take the leap into the time and investment it takes to figure...

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