OUR ZEEN

CONTENT MARKETING WORLD 2015: DAY 2 AND 3



If day one at Content Marketing World was a call to arms, day two and three provided the battle plan. During these two days, several speakers covered the "how-to." How they've made content marketing into a product of their passions. How they've used content to implement world change. The keynote on day two, Rajiv Chandrasekaran, provided an epic example of how he's using content in this way. He chose to give up his position as a Washington Post war correspondent to follow his passion: telling the stories of veterans. He teamed up with the CEO of Starbucks to create a campaign that focuses...

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CONTENT MARKETING WORLD: DAY 1



As a content marketing company, it’s easy for us to feel like we know what we need to know about content. It needs to be audience focused, compassionate, solve a problem and maybe entertain. We should break up paragraphs with bullets and write daring headlines. How much more is there to say about content marketing? As it turns out, a whole lot. We are just returning from Content Marketing World, a conference started by Joe Pulizzi of Content Marketing Institute in 2011 when 600 marketers arrived to learn more about content. Four years later 3,500 businesses from 53 different...

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