OUR ZEEN

DUBAI LYNX INTERVIEW WITH MICHAEL NEDERLOF



Brands are driving unforgettable global and regional campaigns that are transforming the industryThe Dubai Lynx is the premier festival for creativity and innovation in advertising, and every year it plays host to the top minds in the industry with competitions, exhibitions, seminars, workshops, and speeches. At the Dubai Lynx, Zeentree.com sat down with Michael Nederlof, CEO of the Dentsu Aegis Network MENA region to get his insight on how the creative industry is changing, how old brands can stay fresh, and how new brands can make a splash.With all the new opportunities to...

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DUBAI LYNX INTERVIEW WITH FADI EL CHAMAA OF TRIPLE TWO



Great Content Needs to Touch People’s Values and Make Them Part of the Story Dubai Lynx Festival gathers the brightest minds and the most inspirational talent to showcase creative talent around the region. Zeentree.com caught up with Fadi El Chamaa, Chief Creative Officer of agency TripleTwo, to get his perspective on creating great work in a multilingual region and what brands need to do to stay relevant.In many ways, local agencies have the best of both worlds: they work on world-class brands, developing great work for a region that’s rich in cultural nuance. “The [MENA] region is...

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DUBAI LYNX INTERVIEW WITH YOUSEF TUQAN TUQAN



Successful Content Marketing Will Come from Interactive Storytelling Dubai Lynx is the premier event for the MENA region’s small army of creatives and agency people to celebrate ideas, technology and tools. This year, Zeentree.com talked with one of the region’s digital marketing experts Yousef Tuqan Tuqan, Chief Innovation Officer at Leo Burnett Group MENA and former CEO of Flip Media. He’s also one of the region’s most sought-after experts on digital marketing and innovation and we were lucky enough to get his perspective on how content marketing is evolving and what trends are driving...

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‘ZEENTREE.COM’ USHERS IN A NEW ERA FOR CONTENT PRODUCTION COMBINED WITH GUARANTEED VISITS



Launching at Dubai Lynx – Zeentree.com, a simple new ecommerce service transforming brands into publishers of multilingual quality content.Dubai, 8 March 2015 – Dubai Lynx will see the launch of Zeentree.com, a new content production solution that will transform the way brands communicate with their audiences. Zeentree.com is a fast online service that accelerates any brand to be a publisher of quality and compelling content. Zeentree.com produces authentic digital magazines, packaged in easy-to-buy subscriptions, on any topic and is available in four languages.“Zeentree.com...

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