OUR ZEEN

BRANDS NEED TO BE (THEIR OWN) PUBLISHERS



In today’s click-per-millisecond world, it’s downright dangerous for brands to stand on the sidelines, hoping that someone else will say nice things about you on the Internet. Brands with a wait-and-see attitude are at the mercy of every-man-and-his-dog-with-a-blog who continue to write and publish on everything and anything that takes their fancy. On top of this, there are professional reviewers who are either recommending or slating every product and service they come across. Are any of them brand ambassadors dedicated to your cause?Isn’t it time you took control of the story...

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HOW TO TALK TO A GLOBAL AUDIENCE



When people all over the globe are interested in your brand, you have to ensure you’re reaching your consumers at the right time and through the right mediums. News travels like wild fire – and not just because the Internet makes content available in real-time – but because you can contract vendors that offer a quick and efficient system of speaking directly into the ear of your followers. Content can easily be translated into any home language – and you no longer have to worry about cultural mis-referencing because there’s a whole industry of first-language translators that will convert...

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BECOME A THOUGHT LEADER



With the right strategy and some clever content marketing, you can position yourself as a thought leader. With the power of the Internet, anyone with specialist knowledge can become one of those authority individuals or firms who influence the world with their ideas.The term, thought leader has been around for twenty years. Coined by the editor-in-chief of Strategy & Business magazine, Joel Kurtzman to label those whose business ideas merited attention, it has become part of our everyday language, and has come to refer to both individuals and companies that light the way with...

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NEWS ROUNDUP



SPECIALISTS ARE TAKING OVER THE WORLD!As there is more and more emphasis on content marketing, brands are quickly realising the importance of creating new and engaging content as well as analysing content performance in greater detail. The role of the content creation and marketing  specialist is set to become a major position in corporate marketing strategies and demand for high quality, high performance agencies and consultants is likely to go through the roof. MARKETING BUDGETS WILL UNDERGO RESTRUCTURINGAs content has slowly crept into becoming a mainstream...

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